Privacy Policy

Effective Date: April 12, 2009

Why-The-Heck.com Privacy Policy

Nota Bene Holdings, Ltd., respects and values your privacy.

This Privacy Policy details how Nota Bene Holdings, Ltd. treats the
information that is gathered about you when you join the
Why-The-Heck.com website, www.Why-The-Heck.com (hereinafter
referred to as the "Site") or use the services offered by WhyTheHeck.com
on the Site. By purchasing any of the ebooks or using the services on the
Site, you expressly consent to the collection, use, disclosure and storage
of such information as set forth in this Privacy Policy and in
Why-The-Heck.com's Terms and Conditions.

Collection of Information:

Non Personally Identifiable Information (Cookies):
Why-The-Heck.com uses cookies solely for internal recordkeeping and
aggregating data about the traffic on the Site. Third parties may, however,
be placing and reading cookies on your browser, or using web beacons to
collect information, in the course of ads being shown on your screen. If
you choose not to accept cookies from the Site or from third parties, you
may disable that option through your web browser.

Personally Identifiable Information:
When you purchase an ebook or use the Service, Why-The-Heck.com may
require that you provide certain personally identifiable information which
may include, but is not necessarily limited to:

• first and last name,
• phone number,
• physical address
• zip code,
• credit card information, and
• email address.

Why-The-Heck.com may also request other personally identifiable
information, which you may choose whether or not to provide which is
treated in the same manner as all other personally identifiable information
under this privacy policy.

We do not allow children under the age of 13 on the Site, nor do we
knowingly collect any personally identifiable information from any person
under the age of 13. If we are informed that personally identifiable
information has been collected from a person under the age of 13, we will
immediately remove the personally identifiable information that may have
been inadvertently collected by Why-The-Heck.com.

Use of Personally Identifiable Information:
Why-The-Heck.com will use the personally identifiable information that it
collects about you to contact you in response to consumer-initiated
inquiries, to provide the services to you that you request, to alert you to
changes in services or features, and to provide you with requested
information regarding Why-The-Heck.com or our services.
Why-The-Heck.com may use any and all personally identifiable information,
except your credit card information, that it collects about you in any
manner it sees fit, at its sole discretion. We also may, from time to time,
contact you about offers that we, or third parties with which we may
partner, have that we believe, in our sole discretion, may interest you.

Why-The-Heck.com reserves the right to release current or past user
information:

(a) In the event that we believe that the Site is being or has been used in
violation of Why-The-Heck.com's Terms and Conditions or to commit
unlawful acts;
(b) Upon receipt of a properly authorized and authenticated governmental
request for information;
(c) In response to a subpoena or a court order,
(d) To comply with relevant laws;
(e) In response to an investigation of fraud or other wrongdoing regarding
a specific consumer;
(f) In an effort to safeguard the person or property of a
Why-The-Heck.com employee or a third party; or
(g) If Why-The-Heck.com is sold or acquired.

Moreover, you hereby consent to disclosure of any record or
communication to any third party when Why-The-Heck.com, in its sole
discretion, determines the disclosure to be appropriate including, without
limitation, sharing your e-mail address with other third parties for
suppression purposes in compliance with the CAN-SPAM Act of 2003, as
amended from time to time.

If you no longer wish to receive emails from us which you have not
specifically initiated, you may opt-out of receiving these communications
by following the instructions contained in the applicable e-mail.
Why-The-Heck.com processes all unsubscribe requests in a prompt fashion.

Security:
Why-The-Heck.com does not ever store your credit card information.
Credit card transactions are provided through a financial gateway. The
financial gateway uses Secure Socket Layer (SSL) software to assure the
protection of your credit card transactions as they are transferred over the
Internet. However, although we take reasonable technological precautions
to protect your credit card information and other data in transmission, no
data transmission over the Internet can be guaranteed to be 100% secure.
As such, Why-The-Heck.com cannot warrant that your information will be
absolutely secure. Any transmission of data, financial or otherwise, through
the Site is at your own risk.

International Users:
By using the Site and providing Why-The-Heck.com with data, you
understand and agree that due to the international dimension of the
Internet, Why-The-Heck.com may use the data collected in the course of
our relationship as set forth in this Privacy Policy or in other
communications with you, including the transmission of information outside
your resident jurisdiction. In addition, you acknowledge that your
personally identifiable information and other data may be stored on servers
located in the United States or in other international locations. By providing
us with your information, you consent to the transfer and storage of such
information.

Third Party Sites:
Why-The-Heck.com or third party advertisers on the Site may direct you
to a third party website. Those websites are not affiliated with
Why-The-Heck.com and their privacy policies may differ from
Why-The-Heck.com's privacy policy. Why-The-Heck.com is in no way
responsible for the privacy policies or treatment of information from third
party websites and strongly encourages you to review the privacy policies
of every website you visit to determine what information they collect and
how such information is handled by that website.

Storage of Information:
Although Why-The-Heck.com does not release your personally identifiable
information to the public and Why-The-Heck.com makes a reasonable good
faith effort to store your personally identifiable information in a secure
operating environment, we cannot guarantee 100% security of such
information due to factors beyond our control.

Access or Questions:
If you have any questions about our privacy policy or wish to review, or
revise the personally identifiable information that Why-The-Heck.com has
collected about you, you may send a written request to:

privacy[AT]why-the-heck.com

Why-The-Heck.com may take reasonable steps to confirm your identity
prior to supplying any personally identifiable information to you in order to
prevent identity theft.

Acceptance of and Changes to this Privacy Policy:
By using the Site through any means, you hereby agree to this Privacy
Policy in its entirety. Why-The-Heck.com reserves the right, in its sole
discretion, to change, modify, add and/or remove portions of this Privacy
Policy at any time.

All Privacy Policy changes will take effect immediately upon their posting on
the Site. Please check this page periodically for any changes. Your
continued use of the Site following the posting of changes to this Privacy
Policy constitutes your acceptance of any and all changes.